Apple Thoughts - News & Reviews on all things Apple

"Not one to be baited into a direct reprisal of Microsoft's latest "laptop hunter" series of commercials, Apple is firing back in their own way with the release of four new installments of their "Get a Mac" ads. The Get a Mac ads, in case you haven't seen them (how's life under that rock, by the way?), star John Hodgman and Justin Long as human representations of a PC and a Mac, respectively."

These are the first new ads since Christmas of last year, when they came out with the animated ad I Can Do Anything and Tree Trimming, fitting due to the time of year. This time they have four new ads: BioHazard Suit, Legal Copy, Stacks and Time Traveler.

"As if Apple hasn't already launched enough iPhone ads, they have introduced two more this week. These ads, entitled Fix and Read, are much like the typical ads in that they only contain the iPhone and that perfect hand. However, they are a little different in what they discuss."

The ads go at it from a different angle, focusing on tasks instead of single applications. I think I prefer these ads, so I can see what the iPhone is capable of doing. For instance in the Fix ad, they show an app called "MultiLevel", which functions much like a bubble level using your iPhone on its side or face up. Wild.